TL;DR
Texas amended Chapter 302 to include
text messages
. If you send marketing SMS to Texas residents
or from Texas
, you may need to register with the Texas SOS
, post a bond
, and follow added rules. Penalties and private-lawsuit exposure increase after Sept 1, 2025
.Quick actions (recommended):
- Watch: Set up “Texas Mode” for Workflows & Bulk Blasts
What’s changing
- SMS/MMS now coveredunder Texas telemarketing law.
- Registration + $10,000security(bond/LOC/CD) may apply;$200 filing fee; annual renewal.
- Higher legal risk: stiffer penalties & easier private actions.
Who’s affected
-“Sellers” and “telephone solicitors” sending marketing SMS:
- TOTexas residents (wherever you’re located), or
- FROMa Texas location (whoever you message)
What to do in the Platform (before Sept 1, 2025)
- Review audience & location(TX recipients or sending from TX).
- Segment wisely(optionally exclude TX numbers if you won’t take on registration—doesn’t help if you’re located in TX).
- Strengthen consent(provable opt-in).
- Enable “Texas Mode” guardrails(as shown in the Loom): registration verified, consent present, DND off, send only8am–9pm recipient local time.
- Talk to counselabout exemptions/registration.
Legal note:
For educational purposes only; not legal advice. Consult your attorney.Was this article helpful?
That’s Great!
Thank you for your feedback
Sorry! We couldn't be helpful
Thank you for your feedback
Feedback sent
We appreciate your effort and will try to fix the article